In the lead up to the launch of their new ceramide eye cream, I wrote and produced a broadsheet style newspaper for global beauty powerhouse, Elizabeth Arden that was sent to journalists, influencers and brand partners.
In addition to copywriting, I developed and executed the creative direction for the newspaper, threading a playful, yet intelligent narrative throughout the piece, from the feature headlines to the interactive additions; reflective of the world-renowned reputation the heritage beauty house has been synonymous with for over 100 years.
